Designing for Screens...

Should be PERSONAL. After doing a little research into personal design or design solely for the viewer
I came across the concept which Eli Pariser calls "filter bubbles." Here is the great TedTalk he did
which explains the concept perfectly.



This concept of over-personalized data made me question how we design instead for human
connection and empathy instead of for algorithmic personalization. I realized that empathy played
a big part in the content making process of personal design. Gaining empathy with the viewer is
might be one of the most important parts of designing on the internet. Even though this empathy
is between the computer and the user, it is building empathy within the user nonetheless.

When thinking of design that encourages empathic content I immediately thought of a few
new features Facebook recently added. The first addition I thought about was the Facebook
Feeling/Activity tab. This tab allows you to let others know what you are feeling in that moment
without making a status. The other example is Facebook's personalized timed messages. Every so
often a message pops up on Facebook that reads Good Evening, Rose or Good Morning, Rose. This
little message makes one feel more connected to the technology they're using. The last feature on
Facebook that I want to touch on is the new like button options. Previously there was only the option
to like another users post. A like is an unemotional blanket wasy to connect with another user. With the
addition of the Love, Haha, Wow, Sad and Angry like buttons it allows the user to interact on a deeper level
emotionally with the user.

I also thought about the idea of Conversational User Interface (CUI), like Siri, Alexa etc. Attaching a voice
to an inanimate piece of technology makes it seem like there is another being there to connect with. The
first example of this was with the unveiling of the Macintosh computer in 1984. In this video below you can
watch how by making the computer have a voice or display type it connects with the emotions of the human
audience.